The course prepares participants to become professional auctioneers. The team of instructors include past champions from both North Carolina and South Carolina, as well as technology specialists, auctioneers, real estate brokers, lawyers, and special topic guests from the local area. The CAA team of instructors is composed of skilled professionals who understand the needs of the adult learner. This combination makes learning both enjoyable and relevant. Classes meet two nights per week to allow students to attend class while working.
All of the content required by the North Carolina Auctioneer Licensing Board and the South Carolina Auctioneer Commission will be presented in order to prepare students to successfully complete the state exams. Students will be well prepared to enter the auction marketing arena. Technology and effective business practices are incorporated into the content as an added value for the new auctioneer.
Key elements of the program include:
- Auction Rules and Regulations—Understanding rules and regulations governing the auction profession is a key focus of the program.
- The Chant—The Chant is an important tool for the auctioneer. It is not about talking fast; it is about communication, breathing, and rhythm.
- Auction Math and More—Let the numbers do the talking! Auctioneers deal in numbers in many ways; therefore, understanding basic math, accounting, settlement sheets, and cost analysis are critical for the skilled auctioneer.
- Advertising/Marketing—Product knowledge is one of the skills needed to properly market auctions. The use of technology can assist in reaching the right market and maximizing your marketing dollars.
A student auction, which is open to the public, will be conducted to demonstrate skills obtained in class.